|New strategy, new logo
New strategy, new logo 2017-09-03T04:01:33+00:00
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A STRATEGY FOR IMPACT

With more than 2 billion people worldwide lacking the vitamins and minerals needed for good health, and another 2 billion struggling with overweight, obesity and the chronic diseases they cause, it’s clear our food systems must change—to nourish people, not merely feed them.

In 2016-2017, World Vegetable Center staff, board members, and partners embarked on a series of meetings and discussions to develop a new strategy that better orients the Center to realize the immense potential of vegetables to improve nutrition and incomes.

World Vegetable Center Strategy 2017-2025: Healthier lives, more resilient livelihoods introduces a new structure in which discovery research, piloting innovations, and scaling best technologies and practices continuously inform and improve the Center’s work and impact.

Linkages between strategic research flagships, partners, outcomes and impact

The Center implements its science for development agenda through three outcome-oriented ‘flagship programs’:

and one cross-cutting flagship program:

These flagship programs are based on relative strengths, identified trends, and potential for impact. They bring together WorldVeg staff and partners from the public and private sector, from research and development organizations, and from farmer organizations and civil society.

EVOLUTION of the World Vegetable Center logo

The World Vegetable Center (WorldVeg) was established in 1971 as the Asian Vegetable Research and Development Center (AVRDC) in Taiwan.

To reflect its activities in Asia and beyond, in 2008 the institution began using the name AVRDC – The World Vegetable Center.

In 2017, recognition of the Center’s expanding global reach led to a new strategy, a new logo, and a shorter, more memorable name: World Vegetable Center.

Our refreshed logo highlights the color and vitality of vegetables and emphasizes the importance of horticulture to the world. This brighter perspective serves as a reminder of the Center’s dedication to the Sustainable Development Goals.