Seonghoe Jang is the Director of the new WorldVeg Korea Office. He was born in Daegu. Korea. During graduate school, he studied genes involved in flowering and flower development of tobacco and rice. As a postdoctoral research scientist at the Max Planck Institute for Plant Breeding Research (Cologne, Germany), he contributed to the identification of “florigen” a mobile flowering triggering molecule. In Taiwan, he focused on genetic resources determining plant architecture and controlling flowering time in rice and Phalaenopsis orchids. As Director of the Korea Office, Dr. Jang connects WorldVeg with Korea’s horticultural researchers, businesses, and production trainers, in collaboration with the National Institute of Horticultural and Herbal Science (NIHHS), Korea.