Vegetables are increasingly recognized as essential for food and nutrition security, yet neither the economic nor nutritional power of vegetables is sufficiently realized. To tap the economic power of vegetables, governments will need to increase their investment in farm productivity (including improved varieties, alternatives to chemical pesticides, and the use of protected cultivation), good postharvest management, food safety, and market access. To tap the nutritional power of vegetables, consumers need to know how vegetables contribute to health, and find them at affordable prices or be able to grow them themselves.